Skip to main content
Contact & Help
WomenMenKids
ABOUTYOU
Premium drops
Discover all premium drops
SHOP BY CATEGORIES
Explore all
Dresses
Tops
Jeans
Pants
Jackets
Blouses & tunics
Underwear
Skirts
Sweaters & knitwear
Swimwear
Jumpsuits & playsuits
Blazers
Sweaters & hoodies
Coats
SHOP BY FIT
Maternity wear
Plus sizes
Petite
Tall
Highlights
New
Sustainability
Exclusive
Premium
Occasions
Top Brands
SHOP BY CATEGORIES
Explore all
Sneakers
Sandals
High heels
Low shoes
Ankle boots
Slip-ons
Ballet flats
Sports shoes
Boots
Slippers
Highlights
New
Sustainability
Exclusive
Top Brands
SHOP BY CATEGORIES
Explore all
Sports bags & backpacks
Sports accessories
Sportswear
Explore All
Sports bottoms & leggings
Sports tops
Sports underwear
Sports jackets
Sports sweaters
Swim & surfwear
Sustainability
Sports shoes
Explore All
Running shoes
Outdoor shoes
Sports shoes
Poolside shoes
Top Brands
Sports

Outdoor

Outdoor

Fitness

Fitness

tennis&padel

tennis&padel

Ski

Ski

Snowboard

Snowboard
Discover all Sports
SHOP BY CATEGORIES
Explore all
Bags & backpacks
Jewelry
Sunglasses
Hats & caps
Wallets & cases
Scarves & Wraps
Belts
Hair accessories
Gloves
Smartphone cases
Home accessories
Highlights
New
Sustainability
Exclusive
Top Brands
SHOP BY CATEGORIES
Explore all
New
Dresses
Tops
Jeans
Pants
Jackets & coats
Blouses & tunics
Underwear & swimwear
Skirts
Knitwear
Sweaters & hoodies
Jumpsuits & playsuits
Shoes
Accessories
Top Brands
SHOP BY CATEGORIES
Explore all
Jackets
Sweaters & knitwear
Jeans
Dresses
Coats
Pants
Tops
Blouses & tunics
Sweaters & hoodies
Skirts
Blazers
Plus sizes
Maternity wear
Underwear
Swimwear
Jumpsuits & playsuits
Shoes
Accessories
Premium
Sportswear
Top Brands
Discover all brands
Trending Brands
Exclusive Brands
Stories
Discover all stories
Outfit inspiration
Discover all outfits
FREE SHIPPING
30 DAY RETURN POLICY
Large assortment
BLUE EFFECT Logo

BLUE EFFECT

38
App exclusive Coupons for you!
Get your -15% welcome coupon for new app customers and many personalized offers.